Dad was at the bank. Family members used to say, “Do a government job.” Life will be settled. But I wanted to do something to me. 2014 was the year. After doing B.Tech from Rajiv Gandhi Technological University (RGPV), Bhopal, I passed two government exams in the next 6 months.
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Letters of offer had arrived for both positions, but I did not join. When the family members found out, everyone started calling me crazy. Fights and fights started in the house every day. After which I ran away from home and came to Delhi in 2014 and started working in sales and marketing companies. Used to sell bulbs. The salary was 18,000 per month.
After working for 3 years, there was such a rush to do something mine that in 2017, Bhopal came back. Started his own clothing manufacturing business, which today has an annual turnover of one crore.
Ankit Yadav, the co-founder of artificial.com (Banawati.Com), does not regret not having joined the government.
Ankit says it is a bit difficult to make clothes in small towns, but we are working by training the workers and making a profit of 25 lakhs per year. There were no big players making clothes in Bhopal until a few years ago.
Rashi Joshi holds a 50-50% stake in this company. Interestingly, he had previously joined Ankit Yadav’s company as a staff member in 2018-19.
Ankit returns to its beginnings. It is said that after working for 3 years, experience has gained a lot. I wondered what I was doing for myself. When I can sell other companies’ products, why not mine? Used to sell LED bulbs and vehicle seat covers in Delhi.
I can’t tell you the name of my last business, but I remember there was a tough fight with the boss, after which I decided to design and start my own business.
So how did you start? When asked, Ankit said, “At first, a production unit was established with 20 machines at home itself, but due to lack of the right craftsmen and workers, there were a lot of losses. for two to three months. The products were not made correctly. This is from 2017-18. It took several months to reach the right people.
Now I also urgently needed training, because there was no knowledge in this area. Studied civil engineering. I didn’t even know the ABCD of fashion. First, he trained for three months at the National Institute of Fashion Technology (NIFT) in Delhi. Short courses are organized here for entrepreneurs.
Now it was a question of funds. I spoke to family members for money. At that time, he was convinced that my understanding was solid in the garment industry.
For small industries, the Center has a Credit Guarantee Fund for Micro and Small Enterprises (CGTMSE), which provides loans of up to Rs 2 crore.
We started marketing our product through influencers, LinkedIn, Instagram, YouTube and other social media platforms. With this, customers from all over the country kept joining. Jeans, T-shirts, shirts, pants, pumps, blazers and many other garments were sold and made, but orders were dwindling.
It often happened that the orders we should have received were not received. Many big customers used to refuse after seeing the samples. Many times it happened that they used to order the product under the guise of a sample to use themselves. Then we realized the need to improve the company’s marketing strategy and product quality.
When and how did Rashi Soni become involved with you? Ankit starts to smile at this question.
Rashi herself begins to tell her story. She says that after completing her fashion technology studies in Bhopal in 2014-15, she started working in a company in Indore. For about 5 years, the process of working in different companies continued.
But in 2019, my health deteriorated, so I had to come back to my hometown, Bhopal. After a few months, I started looking for a job again, but I had decided that now I would convert my skills into business. I won’t do any work
It’s an everyday thing. I was doing a job search on google about making clothes in Bhopal, then I talked to Ankit. I first joined a staff company. Since I studied the nuances of fashion, it is easy to understand where there are problems in the business.
Talking to Ankit, he invited him to become a business partner. I also wanted to do business. I started managing the production side of the business, and Ankit took care of branding, marketing, sales, and fundraising.
The year 2020 passed, Corona had struck. Offline things had stopped. During this time, we registered our trademark “Banavati” and started marketing online with our brand name. Previously, we made clothes, clothes only for other companies and construction companies, hotels.
When Rashi chose this field as a career, sex got in the way. She says being a girl, family members wanted me to study engineering. Even today, people don’t consider the fashion industry to be good. People think it’s a tailor’s job. It happened to us too, but it takes all kinds of skills.
Showing the quality of clothes, Ankit says, we prepare clothes from factories like Raymond, Vimal, Oswal, ordering the clothes from Thana. Hosiery from Ludhiana, cotton from Gujarat, denim and cotton from Bhilwara, T-shirt fiber from Tripura. Besides the country, we supply clothes to the countries of Canada, Australia, Dubai, United Arab Emirates and South Africa.
Ankit’s company will now launch such a system, in which any customer can buy clothes sitting at home in any store in his city. To do this, they connect local merchants.
Ankit says we have a team of over 100 people working with us right now. Over 65 sewing machines are in operation. The women stay at home and make products for us according to orders. Now we are also preparing to enter the offline market.
You can read these three positive story series stories on the go…
1. 500 crore business made from 3 lakhs: cricketers like Virat-Dhoni wear clothes made by me, Adidas, Reebok our customers
We are in 1995. I worked in Bangalore. At that time the salary was 7500 rupees per month, but due to family issues he had to return to Delhi in 1997. The family members said that I should only work in Delhi. Today we have two companies. Has an annual turnover of 500 crores. employs more than 5,000 people. (read the full story)
2. Mother said – quit Khadi job, get married: Today Reliance, Raymond is our client, a sari worth 32 thousand; 2.5 crore turnover
The age at which girls begin to think about their marriage. The parents begin to think about preparations to greet the baraati at the door. At that age, I only thought about my startup. (read the full story)
3. Agriculture at the age of 55, 10 lakhs profit per year: The cost of a plant in his garden is 15 lakhs, then wheat is Rs 120 per kg.
Pakhowal is a village about 35 km from Ludhiana in Punjab, where Rupinder Kaur, 55, runs “Kulraj Organic Farming”. Tall body, slight wrinkles in the hands from age, but nimble enough to show my form when I reach for it. (read the full story)